We are focused on driving growth in our iconic T.G.I. Friday's® brand.

Our ambitious strategy for this highly innovative brand is to grow it by at least 160 more restaurants in operation by 2015, bringing the portfolio to nearly 1,100 restaurants in key destinations across the globe.

For T.G.I. Friday's®, our strategy is focused around three main ambitions:

 

No. 1 Guest Choice

  • Define a relevant, compelling guest proposition
  • Deliver great service experience
  • Offer great Friday's food and beverage
  • Increase relevance at key occasions
  • Enhance marketing efficiency and effectiveness
  • Develop a guest engaging box

No. 1 Employee Choice

  • Attract and hire the right people
  • Prepare and support for success
  • Reward, recognize, advance
  • Communicate and affiliate
  • Give back...community, industry, environment

No. 1 Investor Choice

  • Product box investment model
  • Compelling operating economies
  • Robust network growth/development plan
  • Strong relationships and communications
T.G.I. Friday's restaurant exterior
T.G.I. Friday's restaurant interior