Hotels Ambition 2015 / Route 2015

For the Carlson Rezidor Hotel Group, our strategy aims to grow our hotel portfolio by at least 50 percent to reach at least 1,500 hotels in operation and under development by 2015.

Ambition 2015 / Route 2015 entails four priority growth initiatives for our hotel business:

  • Expand Radisson Blu and Radisson® as powerful, globally consistent, first-class brands
  • Accelerate the growth of Country Inns & Suites By CarlsonSM in key markets
  • Grow Park Inn by Radisson as a winning midscale brand across theaters in key countries
  • Continue the push in key emerging economies, with added emphasis on midscale

The strategy has five main themes:

  • Establish clear, compelling positioning for each brand
  • Operationalize the brand promises
  • Accelerate development
  • Win the revenue battle
  • Build a global team and organization

Restaurants Ambition 2015  

For our restaurant business, T.G.I. Friday's®, our strategy is focused around three main ambitions:

No. 1 Guest Choice

  • Define a relevant, compelling guest proposition
  • Deliver great service experience
  • Offer great Friday's food and beverage
  • Increase relevance at key occasions
  • Enhance marketing efficiency and effectiveness
  • Develop a guest engaging box

No. 1 Employee Choice

  • Attract and hire the right people
  • Prepare and support for success
  • Reward, recognize, advance
  • Communicate and affiliate
  • Give back...community, industry, environment

No. 1 Investor Choice

  • Product box investment model
  • Compelling operating economies
  • Robust network growth/development plan
  • Strong relationships and communications

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Travel's New Heights

Carlson Wagonlit Travel's (CWT) mission is to deliver efficient and innovative solutions to optimize travel and meetings and events management by leveraging our global reach with the best people and superior service.

CWT's vision is to be the number one choice of clients, travelers and CWT employees, and to be number one in sales and profitability in business travel, meetings and events and energy services.

CWT's strategy has five main priorities:

  1. Target growth in selected markets and client segments
  2. Market innovative products and services that bring value throughout the full supply chain
  3. Improve efficiency and customer service at the point-of-sale
  4. Leverage the value we deliver to our suppliers
  5. Drive superior performance by attracting, retaining and developing top talent

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