Hotels Ambition 2015

At Carlson Rezidor, Ambition 2015 entails four priority growth initiatives:

  • Expand Radisson® as a powerful, globally consistent, first-class brand
  • Accelerate the growth of Country Inns & Suites By CarlsonSM in key markets
  • Grow Park Inn by Radisson as a winning midscale brand across theaters in key countries
  • Continue the push in key emerging economies, with added emphasis on midscale


Restaurants Ambition 2015  

At TGI FridaysSM, our strategy is focused around three main ambitions. We want to be:

  • No. 1 in Guest Choice
  • No. 1 in Employee Choice
  • No. 1 in Investor Choice

Travel Ambition 2015  

Carlson Wagonlit Travel's (CWT) mission is to deliver innovative and efficient solutions to optimize travel and meetings and events management by leveraging our global reach with the best people and superior service.

CWT's vision is to be the number one choice of clients, travelers and CWT employees, and to be number one in sales and profitability in business travel, meetings and events and energy services.

CWT's strategy has five main priorities:

  • Target growth in selected markets and client segments
  • Market innovative products and services that bring value throughout the full supply chain
  • Improve efficiency and customer service at the point-of-sale
  • Leverage the value we deliver to our suppliers and increase revenues
  • Drive superior performance by attracting, retaining and developing top talent