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Carlson Wagonlit Travel Partners with Kuoni Destination Management to transform Boston's Symphony Hall, benefit Boston-based Project STEP
Boston | July 2, 2012
Continuing its “Celebration with Intention” approach to client events, which began with a national award-winning event at Sports Authority Field in Denver during GBTA’s 2011 Convention, Carlson Wagonlit Travel (CWT), a global leader specialized in managing business travel and meetings and events, will again focus its GBTA event this year around a greater purpose designed to create meaningful attendee connections. CWT selected Boston-based Project STEP as the beneficiary of this year’s event, which will be held the evening of July 24 at Boston’s Symphony Hall.
Project STEP identifies musically talented school-age children from underrepresented Boston communities and provides them with opportunities to develop their talents through comprehensive music and string instrument instruction. Based on the success and encouragement the students receive by being part of the program, many of them go on to pursue higher education after high school when it otherwise may not have been considered.
“We’re extremely excited about this year’s event and the impact it will have on the children from Project Step, as well as the local Boston community and our event attendees,” said Tamara Hunziker, senior director, Marketing and Sales Strategies, CWT. “It’s an honor to be working with an organization that truly cares about improving the lives of children in the Boston area.”
CWT and CWT Meetings & Events (CWT M&E) chose to partner with Kuoni Destination Management, the world’s largest, wholly-owned destination management company and one of CWT M&E’s existing North American preferred partners, on this year’s event. Attendees will experience a Mad Men-inspired 60’s night club theme that will transform one of Boston’s most beloved landmarks back to an era of glamour and style, with entertainment by Keith Lockhart and the Boston Pops Swing Orchestra. Kuoni will bring the vision to life by replacing the hall’s leather floor seats with conversational lounge furnishings and, for the first time ever, lowering Symphony Hall’s famed chandeliers from the 60-foot high ceiling to create a more intimate environment.
Lisa Paul, head of marketing and manager, National Accounts, for Kuoni, explained that the city and people of Boston will be the focal point of the evening. “We knew that CWT wanted to host the event in a venue that was unique to Boston with local entertainment,” she said. “Honestly, I don’t know what could be more ‘Boston’ than being inside Symphony Hall and being entertained by Keith Lockhart and the Boston Pops Swing Orchestra.”
CWT is calling its event “Thrive in Retro.” Co-sponsors include United Airlines (the event’s Platinum sponsor), Wyndham Hotel Group, Enterprise Holdings, Travelport, Boston Coach, The Boston Pops and Active Network І StarCite(R).
About Carlson Wagonlit Travel
CWT is a global leader specialized in managing business travel and meetings and events. CWT serves companies, government institutions and non-governmental organizations of all sizes in more than 150 countries and territories. By leveraging both the expertise of its people and leading-edge technology, CWT helps clients derive the greatest value from their travel program in terms of savings, service, security and sustainability. The company is also committed to providing best-in-class service and assistance to travelers. CWT services and solutions comprise Traveler & Transaction Services, Program Optimization, Safety & Security, Meetings & Events and Energy Services. In 2011, sales volume for wholly owned operations and joint ventures totaled US$28.0 billion. For more information about CWT, please visit our global website at www.carlsonwagonlit.com. Follow us on Twitter @CarlsonWagonlit and @CWTNorthAmerica.
Kuoni Destination Management is part of the division Destinations within the Kuoni Group.
The division has a workforce of approx. 4,700 (full-time-equivalent) employees worldwide. Its international network consists of some 125 wholly-owned offices in Africa, Asia, Europe, India, Middle East, North America, South America and Oceania.
Kuoni Destination Management was voted “World’s Leading Destination Management Company” by World Travel Awards in 2011 and 2010.
In the USA: With 12 strategically located offices across the nation and a wealth of operationally skilled destination experts, Kuoni Destination Management USA is the largest, wholly-owned, multi-destination DMC group in the U.S. Kuoni's 12 wholly-owned U.S. office locations provide a unique range of services, from event development and strategy to creative direction and design; from budgeting and on-site execution to financial reconciliation. Kuoni Destination Management reveals each destination to you in ways that are both wonderfully authentic and perfectly tailored. Setting Kuoni Destination Management apart from other DMC groups in the U.S. is its commitment to ‘Client Enculturation’ – a thorough understanding of each client’s needs and objectives. Additionally, Kuoni’s market-leading local knowledge and creative delivery, combined with its global, wholly-owned presence in 90+ locations worldwide, makes it the leading DMC provider of local, national and multinational destination management needs.
FOR FURTHER INFORMATION
Lisa Paul, Kuoni Destination Management
Head of Marketing & Manager, National Accounts
P +1 914 713 3662
Public Relations Manager, North America
Office +1 763-212-1185
Mobile + 1 612-281-4948