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Gordon McKinnon  As Executive Vice President and Chief Branding Officer for Carlson Hotels, Gordon McKinnon is part of a global strategic team and is focused on defining and implementing the positioning of the five Carlson Hotels brands—Radisson®, Country Inns & Suites By CarlsonSM, Park Inn® and Park Plaza®. McKinnon came to Carlson Hotels from The Rezidor Hotel Group based in Brussels, Belgium, where he was executive vice president of Brands and brand leader of Hotel Missoni, for which he was responsible for defining and establishing the concept in terms of design, architecture, strategic locations, operations and service standards. Carlson is the main shareholder of Rezidor, which is one of the fastest growing hotel companies in the world.
In 2002, as part of an acquisition of London-based Malmaison Hotels, McKinnon joined Rezidor as vice president of Brand and Concept Development, which involved positioning and defining current and future hotel brands and concepts. During this time at Rezidor, he also served as the managing director of the Malmaison Brand Company. Before joining Rezidor, McKinnon was vice president of marketing for the Malmaison hotels where his main responsibilities included the creation, control and promotion of the brand. In addition, he has held several leadership positions at marketing, media and communications companies in the United Kingdom.
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